BuyCary.com is a real estate website built on WordPress with a modified Genesis child theme. Property search functionality is served via ShowcaseIDX with a RETS connection the local Multiple Listing Service (TriangleMLS), allowing property data to be updated every 15 minutes. Site visitors can create user accounts which allow them to save custom search parameters, favorite homes, inquire about properties, and request showing appointments. Users can also engage in ‘social share’ in which they can invite friends and family to help take part in their home search. Registered users’ search history is pushed to LionDesk CRM for agent management and drip campaign followup.